Greetings!
As we step into a new year, I wanted to take a moment to reflect on the journey we've had together over the past 12 months. Before diving into our achievements, let me share a personal highlight. I recently returned from a short holiday to Kenya, where I took on the incredible challenge of climbing Mt. Kenya – halfway up! The hike left me feeling stronger, energized, and brimming with fresh ideas for Liberty Underwear. Inspired by this adventure, I’ve made a resolution to conquer a new hike each month this year. Here’s to challenges that refresh the body and ignite the mind!
As I reflect on the past year at Liberty Underwear, I am filled with gratitude and excitement for what we’ve achieved together. Here are some highlights that we’re thrilled to share with you:
Milestones and Impact
Reaching Over 2,000 Women This year, we were privileged to serve more than 2,000 women, providing them with comfortable, sustainable solutions for their periods. By choosing Liberty Underwear, you’ve helped eliminate thousands of single-use products, making a meaningful impact on the environment while prioritizing your comfort.
New Partnerships for Continuous Supply We proudly partnered with Scoop the Coop, ensuring a steady supply of our products. Additionally, we’ve been working closely with other retailers to bring Liberty Underwear closer to markets, making it easier for more women to access our products.
Expanding Our Range Your feedback has been our guiding light! This year, we introduced:
Super Stretchy Medium Flow Pants: Now available in a gorgeous colours including peach designed to blend seamlessly with summer outfits.
High-Absorbency Pants: Capable of absorbing up to 100ML, these pants cater to women with incontinence and those experiencing super-heavy periods. (PCOS sisters, we’ve got your backs!)
Looking Ahead
As we celebrate these achievements, we’re also setting our sights on the future. Your continued support, referrals, and invaluable feedback fuel our commitment to empowering more women and girls with sustainable, reliable, and comfortable solutions.
Thank you for being part of the Liberty Underwear journey. Whether you’ve been with us since the beginning or joined recently, we’re deeply grateful for your trust in us. Let’s continue making strides toward a more comfortable, sustainable future—together.
Here’s to a new year full of growth, new adventures, and the confidence to conquer whatever lies ahead!